
A business can be a successful one when it provides the products and services to the right people at the right place. If you are doing a business, you ought to know your target market and its areas of concern. A customer is the key element of effective marketing. No business is possible sans customers. Need to know customer profiles If you are selling a specific product, you have to know to whom you are selling it. You cannot simply sit inside a cardboard box and hand over the product to the unknown mass whether they like it or not. If a “likely” customer shows an interest in the product, you shouldn’t wait and see the next move. As an example, a man walks into a bakery shop. He walks towards the rack where different bakery items are kept. He looks across the rack and leaves the shop without purchasing anything. So what could be the problem with this customer? What is he looking for? Didn’t he know that the product is available in the store? This kind of incident happens when t...