The importance of mobile when marketing to dealers
Imagine all your super-stocking agent, C & F agents, distributors, retailers could receive an update regarding product availability, condition, new prices – with the tap of few buttons on your desktop. No emails, no phone-calls, no messages – just real time updates based on the geographical location could be passed on without any communication gaps. Studies suggest that people check their phones 150 times in a day. So, it would be easier for all the stakeholders in the system to get an update within no time. This would also minimize the efforts put in by the sales force to ensure that everybody is updated. Furthermore, it would also give the stakeholders an added advantage of pitching slow-moving products to end consumers and mitigate the undue pressure in the process. This would also help in avoiding the dumping of unwanted stocks at the end of every month, every quarter at the distributors end and develop a sustainable eco-system. Digital catalogs are the simplest so...